A bespoke AI assistant that gives coaches a 24/7 version of themselves for client questions

The Problem

The same questions, at all hours

Clients ask about nutrition, form, and scheduling long after your workday ends. You want to be there for them, but answering every message yourself drains your time and energy — and there is no easy way to stay "available" without burning out.

How It Works

Three steps to your 24/7 coaching assistant

Dubbul learns your persona and programmes

Your assistant is trained on how you coach, speak, and build client plans.

Your clients chat with your AI assistant any time

Clients get instant, helpful answers that sound like you — day or night.

You stay in control

You approve bookings and can step into the conversation whenever you want.

Features

Core vs Pro

Two tiers, both built around your coaching. Choose what works for your business.

Core

Trained on your own persona, style and coaching approach
Knows your programmes and approved exercise alternatives
Answers nutrition and calorie questions (never gives out specific numbers)
Exercise and form guidance tailored to each client's programme
Remembers each client's goals, injuries and preferences over time
Handles your FAQs automatically
Built-in safety guardrails — medical caution, crisis escalation, always honest that it's an AI

Pro

Recommended

Everything in Core, plus:

Personalised meal plan suggestions, drawn from your own recipes only
Safe, pre-approved workout substitutions
Automated, proactive client check-ins
Milestone and progress celebration
Real, calendar-connected session booking, with your approval on every booking
Structured new-client onboarding, woven naturally into conversation

Who It's For

Built for independent coaches

If this sounds like you, Dubbul is designed around your day.

Time-poor

Back-to-back clients, admin in the evenings

Non-technical

No code, no chatbot builders

Active on Instagram / TikTok

Clients find you through your content

Running your own client base

Independent, self-employed coaches

Get in Touch

Let's talk about your coaching

Send a message and we'll get back to you personally.

Free Pilot Offer

Be one of the first coaches to try Dubbul

We are building a small number of free pilot assistants for independent coaches in exchange for honest feedback and a testimonial. Spots are limited, so if you would like to shape Dubbul around your business, get in touch.

Why Dubbul

Coaching should be personal, not transactional

We believe great coaching happens in the ongoing conversations between coach and client — not just in the sessions. Dubbul exists to keep that relationship alive around the clock, giving coaches a way to stay present without giving up their evenings. We are building something that respects the trust clients place in their coach, and never pretends to be one.

FAQ